STACCATO
CASC X STACCATO 11.11 CAMPAIGN
For China's largest sales holiday of the year, November 11th, the brand hopes to collaborate with a distinctive IP that embodies the brand's attitude, to better narrate the brand's story and increase sales.
为了2020年最大的销售节日11·11，品牌希望能够与一个独具特点，由能兼具品牌态度的IP进行合作，来更好地讲述品牌故事和增加销售。
The China Aerospace Science and Technology Corporation (CASC) is the core force of China's aerospace industry, specializing in the research and production of aerospace products such as launch rockets, satellites, manned spacecraft, and space stations. Its profound contributions and leadership in China's aerospace field attract public attention for every major aerospace event.
This marks the inaugural collaboration between China Aerospace and a women's fashion brand, leveraging the shared ethos of self-reliance and innovation. The unique, high-profile nature of China Aerospace's IP adds distinctiveness to the brand, enhancing its visibility and showcasing its fashion-forward attitude.
中国航天科技集团公司（CASC）是中国航天事业的核心力量，专注于运载火箭、卫星、载人飞船及空间站等宇航产品的研发和生产。其深远的贡献及对中国航天领域的领导地位，使每一次的重大航天事件都备受公众关注。
这是中国航天首次与女性时尚品牌跨界合作，中国航天自力更生、自主创新的拼搏精神与品牌女性独立自主自强的精神高度契合。以中国航天IP的稀缺性与高知名度打造品牌市场差异性，助力品牌提升声量，彰显品牌的时尚态度与精神。
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