STACCATO 2023 CNY CAMAPIGN
2023 年新春,我们将眼光放在已有千年历史的国粹京剧上,选择了与梅兰芳纪念馆合作,通过时尚化叙述将中国传统文化进行了大胆的融合创新,将喜上“梅”梢的彩头带给每个人。
CONTINUING TO EXPLORE THE BRAND’S MUSICAL DNA, WE ADVSED STACCATO TO TURN ITS GAZE TO THE ART OF PEKING OPERA. THIS STYLE OF OPERA IS ONE OF THE MOST SIGNIFICANT TRADITIONAL CHINESE THEATRICAL FORMS. IT HAS BEEN DESIGNATED AS AN “INTANGIBLE CULTURAL HERITAGE OF HUMANITY” BY UNESCO. FOR THIS CAPSULE COLLECTION, WE CONNECTED STACCATO WITH THE MEI LANFANG MEMORIAL MUSEUM.
MEI LANFANG 关于梅兰芳先生
梅兰芳是中国著名的京剧表演艺术家,也是京剧梅派的代表人物之一。 他被誉为”百年来第一绝”,对中国戏曲艺术的发展和推广做出了重要贡献。梅兰芳不仅在中国国内享有盛誉,还曾多次在国际舞台上展示京剧的艺术魅力,为世界观众带去了精彩的演出。梅兰芳的艺术成就和对京剧的贡献使他成为中国文化界的重要人物,
他的名字也成为京剧艺术的代表之一。
MEI LANFANG IS A RENOWNED PEKING OPERA PERFORMING ARTIST FROM CHINA AND IS ALSO ONE OF THE LEADING FIGURES OF THE MEI SCHOOL OF PEKING OPERA. HE IS LAUDED AS THE “FIRST AND FOREMOST PERFORMER OF THE CENTURY”, HAVING MADE SIGNIFICANT CONTRIBUTIONS TO THE DEVELOPMENT AND PROMOTION OF CHINESE OPERA ART. MEI LANFANG’S FAME EXTENDS BEYOND CHINA; HE HAS SHOWCASED THE ARTISTIC CHARM OF PEKING OPERA ON INTERNATIONAL STAGES MULTIPLE TIMES, DELIVERING SPECTACULAR PERFORMANCES TO GLOBAL AUDIENCES. HIS ARTISTIC ACHIEVEMENTS AND CONTRIBUTIONS TO PEKING OPERA HAVE MADE HIM AN IMPORTANT FIGURE IN THE CHINESE CULTURAL SPHERE, AND HIS NAME HAS BECOME.







SPECIAL THANKS TO STACCATO
CREATIVE DIRECTION & EXECUTIVE PRODUCTION : SIXSIX STUDIO
PHOTOGRAPHER : ZHANGZHEN
MODEL : HOU WENXUAN
STYLING : TIZI
HAIR : DENGDENG
MAKEUP : L.YANG
PRODUCER : CHEN LU
