STACCATO
DESCRIPTION
STACCATO SS 2021 CAMPAIGN
For the first time, STACCATO has created a cultural connotation project, focusing on the millennia-old Chinese paper-cutting craft. It invites master paper cutter Zhang Xiufang and new-genre paper cutting artist Guo Meng, two generations of artisans, to collide heritage and trend innovation, combining the ancient traditional craft with modern design and fashion demands, and activating new vitality through a modern expression.
STACCATO首次打造文化内涵项目，聚焦千年传承的中国剪纸工艺，邀请剪纸大师张秀芳与新派剪纸艺术家郭梦两代手工艺人，将传承经典与潮流创新进行碰撞，将古老的传统工艺与现代设计、时尚需求结合起来，通过摩登现代的表达形式激活其新的生命力。
The final paper cut artwork created by Guo Meng, a post-80s paper-cut artist from China, and Zhang Xiufang, the sixth-generation inheritor of the Yang's Paper-cutting, a national intangible cultural heritage representative, is a significant piece for Staccato.
中国80后剪纸艺术家郭萌与国家级非物质文化遗产代表杨氏剪纸第六代传承人张秀芳共同创作的最终剪纸作品，是思加图的重要作品。
KEY VISION
PRODUCTS
COLLATERAL
PACKAGING
SPECIAL EMOJI STICKER FOR WECHAT
