STACCATO
DESCRIPTION
STACCATO 2021 REBRANDING
In collaboration with today's most sought-after designer, inspired by the growth trajectory of flowers, a sharp silhouette and lively growth line structure are created, conveying a beautiful expectation of nature and reality.
STACCATO品牌的创立灵感来自意大利街头的钢琴声。在意大利语中，“Staccato"的意思是“断奏"，这是一种钢琴演奏技巧。自信的女性穿着高跟鞋，就像踏着钢琴曲跳跃的节奏，格外迷人。
Musically "staccato” is an interplay of sound and silence, a note punctuated by a pause, repeated in rapid succession. Our Staccato is modern, sophisticated, young and relentlessly innovative. Inspiration for our logo draws from Inspithe lyrical lines of piano keys, repetitious markings of urban intersections, and furturist poster art firom 1920's italian cinema. Attention to subtleties in the brand is what inspired the form of logo to take shape. The mark considers the curve of a cleft, stripped of all its flourishes,And martched with an extended "s", to accentuate the infinite fluid lines of motion.
音乐层面上staccato即断奏呈现出有声与无声之问的相互作用，手指触碰琴键后促停，声音动作连贯反复。STACGATO在我们眼中是一介摩登精致、年轻凰持续创新的形象.我们的LOGO设计灵感来源于钢琴上的黑白琴键 ，都市街道上的交通标线，以及在1920年代意大利剧院里的末来主义海报，另外受品牌的精益求精所启发。在MARK的设计上我们充分考量了曲线的运用与呈现，从而使视觉流畅从简，同时字母“S"两端延伸的设计，呈现出循环流动的线条美学。
