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CLIENT
STACCATO

DESCRIPTION

STACCATO SS 2021 CAMPAIGN

Establish a strong visual identifier for the brand's image this season, achieving systematic global visual branding.

为思加图2021年春夏季品牌的视觉形象建立一个强有力的识别符号,达到品牌全域视觉的系统性。

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Based on the keyword 'Retrofuturism,' through the study of surrealistic art and combining the brand's core values of 'delicacy, sparkle, and freshness,' with the help of digital technology and 3D modeling, an unreal and expansive space has been created. A giant metallic figure serves as the main element, constructing a futuristic fantasy world unique to STACCATO. This is to convey the confidence and brilliance of women in the future.

基于“复古未来主义”关键词,通过研究超现实主义艺术,结合品牌核心价值“精致、闪耀、新鲜”,借助数字科技和3D建模,创造出一种虚幻而开阔的空间,并以巨型金属人为主要元素,构建了一个属于STACCATO的未来幻境,以此传达未来女性的自信与闪耀。

KEY VISION

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STORE VISUAL

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SIXSIXSTUDIO is a brand fashion creative agency that specialises in fashion, differentiation and systematisation within the golden globe.We provide brands with highly recognisable and effective marketing strategies and solutions, including integrated brand marketing, image advertising and product creation, local marketing, brand building and rebranding, and crossover marketing.